With 2014 marking the 100th anniversary of World War One, Dr Iain Adams is a much-wanted man.
In December, Dr Adams will travel to Germany to help the British Army re-enact the famous Christmas football match against the German Army.
Based in the International Football Institute at UCLan's School of Sport, Tourism and The Outdoors, Dr Adams' knowledge of sport during WW1 has seen him called upon by a number of high-profile organisations to offer expert insights into the subject.
During the summer he travelled to the USA to present a paper on 'Football and The 1914 Christmas Truce' at the North American Society for Sports History at Glenwood Springs, Colorado. On his return to the UK, Dr Adams was a guest on BBC Radio Lancashire’s 'Drive Time' show, talking about Women's Football and WW1.
He followed up with two slots on the BBC for their roadshow in Blackpool entitled 'BBC World War One: The Home Front', where he presented to a combined audience of 1,500 people on sport on the home front during WW1.
Dr Adams also attended the North West British Society for Sport History's symposium on sport in Britain on the eve of the war, and conducted a workshop on Football at the Front for the staff of the National Football Museum, in preparation for their new exhibition 'The Greater Game' which opens later this year.